Curves for Calzedonia

This week's post has a different take to Style Me Curvy than usual. Here is a photo of top Australian plus size/curvy model Robyn Lawley, who shot Calzedonia's recent Spring/Summer collection. The brand itself ranges between a size 6-18 , therefore the collection is not specifically aimed at the plus size market. The concept of using a curvy model for the purpose of the shoot is really important and shows a slight change behind the dynamics of fashion marketing.

The point being, that regardless of whether your a size 6 or 16 I think everyone would want to go out and buy this swimsuit after seeing this image!